The Blog

Pricing

How to Price Your First Food Content Project (Without Underselling Yourself)

You just landed your first inquiry. They want to know your rates. Here's the formula we actually use to price every project—including the usage rights multiplier most creators forget.

5 min read

Client Acquisition

The Cold Email That Landed Us a $15K Client (Template Included)

Most food creators wait for brands to find them. We sent 47 cold emails last year. 12 responded. 3 became clients. Here's the exact email structure that worked.

4 min read

Business Strategy

Why Monthly Retainers Changed Our Business (And How to Land One)

78% of our revenue comes from retainer clients. Our average monthly retainer is $3,200. Here's how we transitioned from project chaos to predictable income.

6 min read

Behind the Scenes

We Built a $233K Studio in an 800 Sq Ft Apartment. Here's How.

Everyone assumes you need a fancy studio to work with premium brands. We run our six-figure business from our apartment. Here's exactly how we make it work.

7 min read