Free Resources

Everything we wish we had when we started. No catch, no paywall—just real tools to help you build your business.

Calculator

What Should I Charge?

Interactive pricing calculator to help you determine what to charge based on deliverables, usage, and market rates. See it in action below!

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Case Study

2025 Financial Breakdown

Our complete financial breakdown—how we made $233K with 77% profit margins. Every number, every lesson.

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Training

AI Correction Toolkit

Learn how we use AI to offer $300 corrections that cost us under $5. The exact tools and workflow we use.

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Guide

Free Pricing Guide

Stop undercharging. Our complete guide to pricing your content services with confidence and clarity.

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Guide

Licensing Guide

Understand usage rights, licensing structures, and how to price different licensing tiers for your content.

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Weekly Newsletter

The Creator's Cashflow

Weekly insights on building a profitable food content business. Real numbers, real strategies, zero fluff.

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What Should I Charge?

Enter your income goal and available hours — get your minimum project rate in under a minute

Step 1 of 1 — Enter Your Numbers

Your Personalized Rate Floor

This isn't a generic industry average. It's your number — based on what you actually need to earn and the hours you have to work.

Monthly Income Goal

After taxes. What you want to take home each month from brand work.

$ /mo

Hours Available Per Week

Realistic hours for brand work — not total working hours. Be honest here.

20 hrs

4 hrs Part-time (20) 40 hrs

Who's Creating?

Working with a partner doubles your production capacity.

Tax Rate Estimate

Self-employment tax is roughly 15.3% on top of income tax.

30%

15% 30% 45%

Content Lane

Cocktail/beverage concepts move faster. Food requires recipe development.

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Enter your monthly income goal to see your personalized rate.

Your Hourly Minimum

—

minimum per billable hour

Gross income needed
(after tax gross-up)

—

Billable hours / month
(~50% of total)

—

Single concept minimum
cocktail concept

—

Monthly retainer floor
4 concepts/month

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Ready to Level Up?

You've got your rate floor. Now get the complete system to land clients, price with confidence, and scale your business.

Free Guide

Complete Pricing Guide

Stop guessing. Get our complete breakdown of how to price every deliverable and calculate usage rights.

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Full Course

Plate to Profit

The complete system we used to build our $233K studio. Everything from landing your first client to scaling to six figures.

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Templates & Training

Booked & Paid Toolkit

15+ plug-and-play templates plus video modules. Learn everything you need to land your next client in just 3 days.

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Carnelian Cooks Studios

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